Target Profiles Explained

How do you know which capabilities really matter at your stage of growth?

In this video, I break down the three target profiles that sit at the foundation of the perform.xL approach, and why they matter.

Based on research across digital organisations at different stages of maturity, I explain how capability evolution, when aligned to strategy, directly impacts success. You’ll learn the differences between Shaping the Future, Positioning for Growth, and Maximising Value, and how each profile demands a different balance of Purpose, Creativity, and Effectiveness.

If you’re trying to prioritise digital, data, or AI investments, and want a clearer way to focus effort, quantify value, and drive performance, this video will help you understand where to focus and why.