Progress and motion aren't the same thing. Most scaling companies confuse them.
Organised chaos. That’s how I’d describe how many companies are being led right now. Smart leaders are throwing tools at the business, driven by a fear of being left behind.
My advice? Don’t move slow. Move smart. Focus first on your organisational capability to turn investment into value. If you don’t have that in place, don’t buy the tool.
And your software vendor? They’re not going to give you that answer.